Solo marketers and founders
You run Instagram between everything else. One brief gets you a week of ideas to approve, instead of a blank calendar.
AI Instagram content planner
Plan your Instagram in one brief
Studio is Morphica's AI creative director. Tell it what is happening at your business, and it plans the posts and reels: the hooks, headlines, captions and dates. Approve the ideas you like and it makes them in your brand, ready to put on your Instagram calendar.
Try this brief: “Plan a week of Instagram posts for us: one idea a day, ready to make.”
Plan in Studio
Free to plan. Pay only for what you make.
Who it's for
Small agencies
A brand kit per client keeps every idea, image and reel on that client's logo, colours and type, and one schedule covers all of them.
Small businesses
Paste your website and Morphica builds your brand kit. Then plan around what you are actually selling this week.
How planning with Studio works
- 1
Set up your brand once
Paste your website and Morphica pulls in your logo, colours and fonts, or upload them yourself. Studio plans from this kit every time.
- 2
Brief it in plain English
Say what you need: a launch, a sale, a week of everyday posts. Studio checks your recent posts and schedule first, so it doesn't repeat itself.
- 3
Review the plan
Each idea comes back as a card with its headline, caption, image direction and date. Edit the prompt, or ask for something different.
- 4
Make it and schedule it
Try it makes the finished image with your headline and logo drawn in. Approve it and schedule it to your Instagram Professional account.
What it costs
Planning with Studio is free. Making images and reels uses credits, from a monthly plan you can cancel any time or a one-time top-up that never expires.
Starter
$12.00 a month
For trying the workflow or an occasional campaign.
150 credits a month (about 75 standard 1K images)
Pro
$29.00 a month
For weekly content production.
420 credits a month (about 210 standard 1K images)
Studio
$79.00 a month
For agencies and teams running several brands.
1,200 credits a month (about 600 standard 1K images)
Prices in US dollars. See pricing for top-ups and prices in your currency.
FAQs
Is planning really free?
Yes. Chatting with Studio and getting post and reel ideas costs nothing; there is a daily message limit, higher on the Pro and Studio plans. You spend credits only when you make an image or a reel.
Does it post to Instagram for me?
Only what you approve. Studio can read your brands and your schedule but never posts on its own. You schedule approved single images, non-animated carousels and reels to a connected Instagram Professional account, or post them right away.
Will it redraw my logo?
No. Morphica places your exact logo file and draws your headline in your brand's type. The image model makes the scene behind them, so the logo is never a model's guess.
Can I plan for several brands?
Yes. Keep a brand kit for each brand or client and pick the brand when you start a chat, so every idea stays on that brand's logo, colours and type. The Studio plan is made for agencies and teams running several brands.
What does it plan from?
Your brand kit (logo, colours, type, voice and products) and your brief. Before it suggests anything it checks your recent posts, what is already scheduled and the occasions calendar, so ideas don't repeat or clash.
Brief your creative director
Start with the brief above, or write your own.