Curiosity
Opens a question the reader wants answered, without giving the answer away.
Free tool
Instagram hook generator
Describe your post and get 10 opening lines, each from a different angle, written for a caption, a carousel's first slide or a reel's first two seconds. Free, no sign-up.
Why ten different angles
The same post can open many ways, and the one that works depends on your audience. Each hook uses a different angle, so you can test a few instead of rewriting one line ten times.
Mistake
Names something your audience is probably getting wrong.
Number
Leads with a count of steps, items or days, so the payoff feels concrete.
Contrarian
Disagrees with advice your audience hears all the time.
Story
Starts in the middle of a moment, so people stay to see how it ends.
POV
Puts the viewer in a situation they recognise from their own week.
How to use a hook well
- Deliver what the hook promises in the first few lines or slides, or people stop trusting your posts.
- Put it where people look first: the first caption line, slide one or the first spoken words.
- Test two angles on similar posts and keep the one that gets more saves and shares.
- Swap in real details from your business: a price, a place, a customer's words.
FAQs
What is an Instagram hook?
The first thing people see: the opening line of a caption before Instagram cuts it off with "more", the headline on a carousel's first slide, or the first two seconds of a reel. If it doesn't give a reason to keep going, people scroll past.
Is the hook generator free?
Yes. No sign-up and no credit card. There is an hourly limit per visitor so the tool stays free for everyone.
How long should a hook be?
Short enough to read in one glance. As a rough guide: 6 to 14 words for a caption's first line, 3 to 9 words for a carousel headline and 4 to 12 words for a reel opener. The generator writes to these lengths for the format you pick.
Will the hooks make up facts about my business?
They shouldn't. The generator is told to use only what you write in the description, and never to invent prices, statistics or results. Read each hook before you post it, and add your real numbers if you have them.
Can I turn a hook into a finished post?
Yes. Each hook has a link to make it in Studio. Studio, Morphica's AI creative director, writes the rest of the post or reel and makes it in your brand's logo, colours and type. Planning is free; making images and reels uses credits.
Want the whole post, not just the hook?
Studio plans the week, writes the captions and makes each post and reel in your brand.